At the INDICAM Digital Day on December 10, Licia Garotti and Rossana Cereda spoke about “AI and Governance in highly creative businesses.”
It was an opportunity to explore the main intersections between intellectual property and the use of artificial intelligence systems in highly creative businesses.

What topics were covered?

• Risks and opportunities associated with the use of AI in relation to copyrighted works, distinctive signs, designs, advertising, trade secrets, and patents.
• Appropriate adoption by companies of strategic AI governance models.
• Operational guidelines for clearly and structurally defining how AI is used in business processes.

The growing impact of artificial intelligence tools on creativity, rights, and internal processes requires informed and competent governance of the use of such tools, geared towards protecting corporate value.