Overcoming the fear of artificial intelligence and turning it into opportunity

In our Studio, we sparked a lively debate full of ideas and perspectives on how AI is truly changing the way we do business.

Organized as part of the Executive Master AI-Driven Business Models (AIDBM) program at the Catholic University of Milan, the event brought together academics, managers, and professionals from the legal and business worlds to go beyond the hype and discuss how AI concretely impacts business models, risks, and responsibilities.

• How can we manage responsibility and accountability in the use of AI systems?
• How can we turn uncertainty into strategy?
• How can we build sustainable and conscious innovation models?

These questions guided the dialogue between:

• Alessandro Baroncelli, Director of ICRIM – Catholic University
• Luisella Giani, VP Agentforce EMEA South & Emerging Markets – Salesforce
• Licia Garotti, Partner IP & TMT – PedersoliGattai
• Sergio Amati, General Manager – IAB Italy