Events
14.10.2026
Legal Alert | Greenwashing: New European rules take effect on September 27, 2026.
Directive (EU) 2024/825, transposed into Italian law by Legislative Decree No. 30 of February 20, 2026, strengthens consumer protection against unfair commercial practices and introduces new rules regarding environmental communication and sustainability.
Among the key changes are: restrictions on generic environmental claims and sustainability labels, provisions regarding climate neutrality claims, and greater protections concerning durability, reparability, and premature obsolescence.
Sara Maria Guglielmo and Chiara Manfrin provide an in-depth look at what is changing and what the main impacts are for economic operators.