Communication is a strategic asset that helps define identity, reputation, and positioning
In law firms, communication is a strategic asset that helps define identity, reputation, and positioning.
In an article published by Affari Legali – ItaliaOggi, our Senior Marketing & Business Development Coordinator, Federica Colombo, described the approach taken by PedersoliGattai’s M&BD team:
“The goal is to strengthen the image of a firm that, thanks to its expertise and track record, has immediately established itself as Tier 1 in the Italian legal landscape.”
This commitment stems from a deep conviction: communication is not just about reporting results, but about transforming the quality of our work into reputation, supporting business development, and strengthening our appeal to clients and talent.
This is an important team effort that involves all of us on a daily basis: the Management Team, the firm’s partners, professionals, and staff, working in synergy with the Marketing & BD team.
This is also in view of the fact that “we are entering the second year after the merger: a crucial phase in which communication is intertwined with internal integration activities and the firm’s positioning in the market,” and everyone’s contribution is essential.
In law firms, communication is a strategic asset that helps define identity, reputation, and positioning.
In an article published by Affari Legali – ItaliaOggi, our Senior Marketing & Business Development Coordinator, Federica Colombo, described the approach taken by PedersoliGattai’s M&BD team:
“The goal is to strengthen the image of a firm that, thanks to its expertise and track record, has immediately established itself as Tier 1 in the Italian legal landscape.”
This commitment stems from a deep conviction: communication is not just about reporting results, but about transforming the quality of our work into reputation, supporting business development, and strengthening our appeal to clients and talent.
This is an important team effort that involves all of us on a daily basis: the Management Team, the firm’s partners, professionals, and staff, working in synergy with the Marketing & BD team.
This is also in view of the fact that “we are entering the second year after the merger: a crucial phase in which communication is intertwined with internal integration activities and the firm’s positioning in the market,” and everyone’s contribution is essential.